Mustafa Khan

I build campaigns, activations, and live experiences that turn audiences into communities.
Here you’ll find selected case studies, campaign concepts, and live experience work.

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Experience

LIVE EXPERIENCES

Festival and concert operations, artist hospitality, audience experience design at scale

BRAND ACTIVATIONS

Experiential campaigns, brand partnerships, fan engagement strategies that create belonging

MARKETING STRATEGY

Campaign development, rollouts, audience insight rooted in music and entertainment

Selected Work

A large outdoor figurine of a man wearing sunglasses, a hat, a checkered shirt, and shorts, holding a sign that says 'OUTSIDE'. A person is sitting on the figurine's hand. Colorful outdoor decorations and a sign reading 'SWEET 16' are also visible.

A young woman with blonde hair sits in a room with a large red lips-shaped sofa, surrounded by framed photos and wall decorations. The room has cozy, eclectic decor with a bookshelf, shelves with various decorative items, and wall art, creating a playful and artistic atmosphere.

A woman wearing a white cowboy hat, long blonde hair, a white sleeveless top, and distressed denim shorts with a large belt buckle. She is striking a pose with one hand extended and her mouth slightly open. The background features a green circle and a light blue backdrop with text about a case study on interactive concerts.

About

Entertainment has always been where culture lives. I’ve worked across A&R scouting, live event operations at Outside Lands and Another Planet Entertainment, and music rollouts. My work sits at the intersection of audience insight, brand storytelling, and live experience strategy.

Let’s build something that creates impact.

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