About me

Mustafa Khan

Entertainment has always been where culture lives. It’s where communities form, identities get shaped, and moments become memories. I chose to build my career here because I wanted to be part of creating those moments, not just observing them.

I’ve worked across A&R scouting, live event operations at Outside Lands and Another Planet Entertainment, and music rollouts, while completing a marketing degree that ties it all together strategically.

What I bring is a mix of creative instinct and structured thinking: audience insight, cultural awareness, campaign storytelling, and a real understanding of how live experiences shape perception. Whether the moment is a concert, rollout, activation, or brand partnership, I’m interested in work that makes people feel like they belong to something.

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Mustafa Khan
Specialties
Brand activations & live experiences
Artist & audience engagement
Cultural marketing strategy
Festival & concert operations
Digital & social campaigns
Streaming & entertainment launches
Experiential brand partnerships