About me
Mustafa Khan
I learned marketing where attention is hardest to earn: music, live events and culture.
I've scouted emerging artists at Artist Partner Group, coordinated release campaigns at Grass Fed Music, and helped run premium guest experiences at Outside Lands and Another Planet Entertainment. I did all of it while finishing a business degree at San Francisco State, with a semester at NEOMA Business School in Paris.
Those roles taught me the parts of marketing that carry into any category. Find the right partners and creators. Plan the launch. Keep every deliverable on schedule. Make sure the experience lives up to the brand.
I also run social and content for freelance clients, which keeps me close to how audiences actually behave online.
What I'm looking for
Full-time roles in creator partnerships, campaign marketing and brand, in any industry. Based between San Francisco and Los Angeles.
Specialties
Four skills that carry into any category, from consumer brands to tech to retail. Each one is backed by work I've done, listed under it.
Partnerships
Creator & talent partnerships
Spotting rising creators early, reading their audience data, and managing the relationship with them and their teams through a campaign.
A&R Scout, Artist Partner Group
Campaigns
Campaign coordination
Turning a launch plan into briefs, timelines and deliverables, then keeping cross-functional teams on track until it ships.
Grass Fed Music · APG release campaigns
Content
Social & content
Content calendars, copy, campaign messaging and performance monitoring across social channels, built to match a brand's voice.
Freelance strategist since 2023
Experiential
Live & brand experiences
Running premium on-site experiences at scale: guest flow, VIP hospitality, team leadership and real-time problem solving.
Outside Lands · Another Planet Entertainment
Toolkit
Education